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Apple's first foldable has been in customers' hands for a matter of weeks, and the phone shop conversations have already changed shape. People walk in with the iPhone Duo, open it, close it, open it again while they talk — because everyone does, it's impossible not to fiddle with a folding phone �... Read More

Every phone shop in Europe has had this conversation. A customer picks up the anti-blue-light glass from the display, turns it over, reads the back of the box — and then asks the question that the shop assistant is usually not ready for: "My iPhone already has Night Shift. So what does this actual... Read More

Ask a phone shop owner in Europe what the iPhone 18 launch looks like from behind the counter, and you'll hear the same story in every language. Week one is chaos in the best way: the pre-orders arrive, the cases sell as fast as they're unpacked, and the clear ones go first because that's what a per... Read More

Three models. Two completely different businesses. That's the sentence that sums up the iPhone 18 screen protector market before a single phone ships in September. Every September, the questions arrive early. This year they arrived with a twist. The first WhatsApp message from a German distributor c... Read More